Tree testing reveals how fast users find the needed section of the site, how clear the names of the menu elements are, and if the information architecture suits their expectations.

We ask participants to find certain information on the site and we make a record of their paths. This shows the parts of the navigation that follow the logic of the user and those that don’t, which helps us find solutions for a better information architecture.

2-3 weeks. Information architecture (IA) evaluation. Comparative analysis of several IA, recommendations for improvement.

Computers, smartphones, tablets, televisions, terminals, ATMs, POS-terminals.