USER JOURNEY MAP
Watch your customer interacting with the product: their behaviours, thoughts, feelings, emotional “ups” and “downs” of the experience throughout the journey
more about user journey map
Why
Mapping shows a complete journey of your customer visualizing both frustration and delight. It reveals opportunities to create a better experience for your users.
how
Exploring a variety of user journeys uncovers problem areas in the product, which helps address any possible negative experience at different stages of interaction.
timing and result
2-4 weeks.

User journey map: user goals, triggers and pain points at each stage of their interaction with the product, product report on meeting customer expectations.
devices
Any.