Creating personas
We analyse target users’ behaviours, habits, tastes and needs, we then divide them into groups and create a visual image for each typical customer.
more about Creating personas
why
Understanding the needs of each user helps us create a convenient product interface. Using personas helps UX designers put themselves in the shoes of the user and focus on their actual behaviour, problems and goals.
how
We explore common behaviours and features of target users in various situations to identify target audience segments. We then create an image of a personlike character for each segment.
сроки и результат
1-2 weeks

Target user sketches: visual image, personal qualities, behavioural features when interacting with the product
devices
Computers, smartphones, tablets, televisions, terminals, ATMs, POS terminals.