We analyse target users’ behaviours, habits, tastes and needs, we then divide them into groups and create a visual image for each typical customer.
To discuss the issue
more about Creating personas
Understanding the needs of each user helps us create a convenient product interface. Using personas helps UX designers put themselves in the shoes of the user and focus on their actual behaviour, problems and goals.
We explore common behaviours and features of target users in various situations to identify target audience segments. We then create an image of a personlike character for each segment.
сроки и результат
Target user sketches: visual image, personal qualities, behavioural features when interacting with the product