We quickly discard non-optimal solutions through iterative designing, prototyping, and user testing.
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more about Iterative prototyping
why
To avoid mistakes at later stages of interface development.
how
We test an interactive prototype on several users, get feedback, and develop the next version based on the test results. After a number of iterations we find the most suitable solution.
timing
4-20 weeks
results
A validated interactive prototype and user-testing results backlog.