In depth user interviews
Find out users’ drives, needs, expectations and worries

more about In depth user interviews
We find insights to identify priority areas for product development, work out the strategy and action plan, determine immediate goals.
We invite the participant to a heart-to-heart talk encouraging to give us detailed answers. We use popular interview methods - laddering, hidden issue questioning, symbolic analysis, etc.
timing and result
2-4 weeks.

Descriptions of stimuli, triggers and issues users run into, their strategies. Product development guidelines to meet customer expectations.
Computers, smartphones, tablets, televisions, terminals, ATMs, POS terminals.