more about In depth user interviews
why
We find insights to identify priority areas for product development, work out the strategy and action plan, determine immediate goals.
how
We invite the participant to a heart-to-heart talk encouraging to give us detailed answers. We use popular interview methods - laddering, hidden issue questioning, symbolic analysis, etc.
timing and result
2-4 weeks.
Descriptions of stimuli, triggers and issues users run into, their strategies. Product development guidelines to meet customer expectations.
Descriptions of stimuli, triggers and issues users run into, their strategies. Product development guidelines to meet customer expectations.
devices
Computers, smartphones, tablets, televisions, terminals, ATMs, POS terminals.