We capture the eyesight direction of the users when they are performing a task to analyse what elements of the interface hold their attention.
To discuss the issue
more about Eyetracking
Unlike interviews, eyetracking gives us objective data that is not distorted by the respondents’ subjective perception. Eye movement along the interface is unconscious, thus, it shows which interface elements are of genuine interest to the user.
While a respondent is performing a task, we record the movements of their eye gaze along the interface using a device that connects the position of their pupils with the points on the screen. We analyse where the user looks, for how long and in what order. We make recommendations.
timing and result
Varies depending on the number of participants.
Findings on the visibility and attention-getting value of all the page elements.