Eyetracking

Tracking the line of participants gaze allows to find out what really holds their attention, even if it does not register with them.
more about Eyetracking
why
To get objective behaviour data to complement the insights of the interviews.
how
We capture respondents direction of gaze and analyse where the user looks, for how long and in what order.
timing
Varies depending on the number of participants and compexity of the interface to be tested.
results
Findings on the visibility and attention-getting value of all the page elements