Card sorting

We use card sorting to better understand how users intuitively categorize their knowledge. This exercise helps us develop an optimal information architecture.
more about Card sorting
why
To develop intuitive information architecture, to choose better names for menu items and other navigation elements.
how
We work with participants, who use cards to group concepts, names, images, etc. We then analyze those groups and create mental maps.
timing and result
2-3 weeks
results
A list of recommendations for naming and navigation based on users’ mental maps.
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