Study participants group individual labels according to criteria that make sense to them. This uncovers how the target audience’s domain knowledge is structured, and it serves to create an information architecture that matches users’ expectations.
To discuss the issue
more about Card sorting
Card sorting provides us with the data that helps us develop a better information architecture for your product, choose better names for the menu items and other navigation elements.
We ask respondents to group notecards with the names or images of various concepts into groups. We analyze how respondents combine concepts into groups, and build a mental map.
timing and result
Report on users' mental models. Recommendations on the organization scheme for the interface.