Step 1
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product evaluation
1
We examine the product and its features
| We work together with the client to understand business goals and provide thorough examination of the product. |
Step 2
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understanding the target audience
1
Behavioural Segmentation
2
Recruiting Participants
| We find the participants who meet the profile and invite them to take part in the research. |
3
Talking to the users
| We perform in-depth user interviews to uncover what users truly need - their motivations, triggers, and blockers when using your product. |
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In-depth user interviews
Step 3
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describing behavioral patterns
1
Creating Personas
| We develop vivid characters, who are representative of your key target segments. |
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Creating personas
2
User Journey Mapping
| We uncover key blockers, enablers, and areas for improvement. Customer journey mapping shows the bigger picture of how users act, feel, and think, while interacting with your product. |
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Customer Journey Mapping
