We work together with the client to understand business goals and provide thorough examination of the product. |
We find the participants who meet the profile and invite them to take part in the research. |
We perform in-depth user interviews to uncover what users truly need - their motivations, triggers, and blockers when using your product. |
We develop vivid characters, who are representative of your key target segments. |
We uncover key blockers, enablers, and areas for improvement. Customer journey mapping shows the bigger picture of how users act, feel, and think, while interacting with your product. |