User Experience Research


You want to understand users needs, behaviour, and motivation for using your product.

We pick the right method to provide actionable insights.
Step 1
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product evaluation
1
We examine the product and its features
We work together with the client to understand business goals and provide thorough examination of the product.
Step 2
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understanding the target audience
1
Behavioural Segmentation
We survey the customers to learn their behavioural patterns.

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Online surveys

2
Recruiting Participants
We find the participants who meet the profile and invite them to take part in the research.
3
Talking to the users
We perform in-depth user interviews to uncover what users truly need - their motivations, triggers, and blockers when using your product.

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In-depth user interviews

Step 3
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describing behavioral patterns
1
Creating Personas
We develop vivid characters, who are representative of your key target segments.

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Creating personas

2
User Journey Mapping
We uncover key blockers, enablers, and areas for improvement. Customer journey mapping shows the bigger picture of how users act, feel, and think, while interacting with your product.

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Customer Journey Mapping

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