User-experience research
You want to know how users see your product.

We do a variety of user research bringing the knowledge to the interface
Step 1
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getting to know the product
1
We need to understand the product and its features
Interviewing the client on their goals, objectives and product benefits.
Step 2
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building a target audience profile
1
Behavioural segmentation
Online surveys tell us how your customers think and act. We identify your target audience behaviours.

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Online surveys

2
Recruiting participants
Getting test users from targeted segments.
3
Talking to the users
Interviewing the users to understand their actual experience with the product: strategies, triggers, stimuli and issues they run into.

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In depth user interviews

Step 3
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describing user behaviours
1
Describing target users
We visualize a product user as a whole for each segment of the target audience.

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Creating personas

2
User journeys
We draw a map presenting interaction with the product and highlighting stimuli, emotions and problem areas.

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User journey map