Step 1
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we put together everything we know about the project
1
Analysing user needs
| We research the current experience of users, their triggers and problem areas when interacting with similar products, so that we can create better solutions for your task. |
Result
List of stimuli, triggers and issues that users run into; user needs solution strategy.
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In depth user interviews
2
Understanding the expectations of everyone commercially interested in the product
| Interviewing those who have a commercial interest in the product will reveal a variety of opinions on the goals, objectives, history, capabilities and restrictions of the product. This will help us find the best solution for everybody, including the end-users. |
Result
A list of business product requirements ranked by priority.
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Business requirements gathering and analysis
3
Statistics analysis
| We research and analyse statistics of any kind (e.g. web statistics, customer support data or online surveys) to learn how users actually work with the product. |
Result
Report with user needs, behaviour and potential difficulties.
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Statistics analysis
Step 2
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getting ready for prototyping
1
Describing Target Personas
| We visualize a product user as a whole for each segment of the target audience, which allows us to design interfaces with empathy. |
Result
Target user sketches: visual image, personal qualities and traits.
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Creating personas
2
Product interaction scenarios
| Our aim is an interface that fits usual behavioural patterns of users, leading them to their goal with minimum effort. Therefore, we work on a multitude of possible scenarios of user interaction with the product. |
Result
A map presenting interaction with the product.
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Interaction scenarios
3
Navigation design
| We find out which structure of the menu, screens and pages will be user-friendly, which navigation elements they expect to see and where. Designing the optimal structure of a future product. |
Result
Outline of screens or pages
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Navigation design
Step 3
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converting knowledge into ideas
1
Conceptual prototyping of an interface
| We think through the logic and check the requirements in a blueprint interface, when fixing problems is quick and easy. |
Result
A prototype of product screens with a description of their structure and content.
Step 4
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turning an idea into a product
1
We develop a detailed interface prototype
| We create a schematic interactive prototype interface for testing the concept on users. |
Result
Interactive prototype interface.
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Iterative prototyping
2
Designing visual style
| We create screen design samples, discussing each iteration with the client. We achieve a user-friendly, attractive interface that will stand out from the competition |
Result
Screen design samples that demonstrate the individuality of the product.
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Visual design
3
Prototype verification
| We double-check the prototype/ beta version against the final set of requirements. If needed, we design individual parts and elements to meet the updated requirements. |
Result
An integral prototype ready for development.
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Prototype verification
Step 5
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further support
1
Following your project development
| We do not say goodbye after our part of work is finished. We consult developers on all the questions that may arise so that the client does not have to spend time on it. |
Result
Consulting developers, additional designing.
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Designer supervision/support