Step 1
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gathering knowledge
1
Identifying user needs
| We perform in-depth user interviews to uncover what users truly need - their motivations, triggers, and blockers when using your product. |
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In-depth user interviews
2
Understanding expectations of the stakeholders
| We interview stakeholders to fully understand business goals, requirements, and limitations before launching the project. |
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Stakeholder interview
3
Statistics Analysis
| We analyze web statistics data, heatmaps, user paths, clicks, and scrolls to identify pain points, common patterns, and areas for improvement. |
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Statistics analysis
Step 2
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developing information architecture
1
Creating Personas
| We develop vivid characters, who are representative of your key target segments. |
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Creating personas
2
Sketching out User Scenarios
| We match a product’s functionality with user needs by specifying key interaction scenarios. |
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User scenarios
3
Navigation Design
| We design information architecture and clear navigation for your interface, so users can easily find what they need. |
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Navigation design
Step 3
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converting knowledge into ideas
1
Low-Fidelity Prototyping
| We work out the high level concept of the interface. |
Step 4
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turning idea into product
1
UX Design
| We quickly discard non-optimal solutions through iterative designing, prototyping, and user testing. |
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Iterative prototyping
2
UI Design
| We create a distinctive style for your product through graphic design, illustrations, icons, and other visuals. |
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User interface design
3
Finalization
| We make sure the prototype meets the final set of requirements and that it’s ready to be passed to a development team. |
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Prototype quality control
Step 5
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further support
1
Staying in touch
| We do not say goodbye after our part of the work is finished. We consult developers on any question that may arise to ensure nothing gets lost in translation. |
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Design supervision and support
